Feminine Genius Academy
Who's Lici?
Nice to meet you!
Hi, I’m Lici! I’m Brazilian, from the southernmost state capital. I’ve lived in the United States for over a decade and am a new citizen of the country that I love to call home. I am a mom to two beautiful kids – every mom says that, but it’s true!
I love (ice) skating, a good wine, and I could live on cheese, meat, and chocolate forever. I’m here because God has nudged me for years to speak to you, and I finally decided to stop arguing with the Boss!
I’ve been a teacher since I was 18 and I don’t know how to exist without teaching. From English teacher I became an Image Consulting instructor, coach, mentor, and… here I am, opening all my content to you.
My interest in style is recent, but my relationship with personal image goes way back. When my son was a newborn and I was still a teenager, I experienced firsthand the importance of image. (I share that story in my open letter to you!) Ever since, I’ve lived by the motto of being appropriate and put-together for myself, but above all, as a way to honor our Lord, always!
With maturity knocking at the door, I’ve learned that a good personal image is more than aesthetics – it’s mental sanity. Better than Prozac!
Beauty comes from within, from self-awareness and from techniques that are accessible to anyone willing to take a closer look.
I’m here to help you see your True Bet El Za, the kind that’s worthy of a daughter of the King, and to free you from concepts that keep you from feeling good about who you truly are.
I hope you feel welcomed and, above all, that you Feel Beautiful as the Feminine Genius that you are.
Just In Case You Want to Know More
I've been a teacher since I was 18 - yeah, more years than I can remember! It is when I am in my best element.
Image consultant trained by the FIT-NY, IRCNY, AICI
I've trained hundreds of new image consultants in Europe, Asia, South and North America, but noone in Oceania!
Formerlly AICI CIP certified - although I still love having been certified, the association changed and made no sense anymore. Maybe in the future our paths will cross again.
Consecrated to Jesus through Mary.
At the Feminine Genius Academy, we know every woman is created in the image and likeness of God — she is inherently good and beautiful.
In Sanskrit, the sacred language of symbolic theology, Elegance comes from El Gan Cia — and means “the one who walks in the garments of God.” It reminds us that image and style are not about fashion, trends or fads, but about living in alignment with your godly purpose — allowing your outward appearance to reflect the grace, strength, and dignity God placed within you.
We want every woman to find their true Beauty, with the poetic meaning also from Sanskrit that means “the house where God shines” — Bet El Za. Through the tools of image and style coaching we guide women to embrace, reveal and express their Essence as she becomes a radiant reflection of His presence. Through this awareness, she becomes equipped to look and feel ready to fulfill her life’s purpose — as a woman, mother, wife, and professional.
Just like in the original Bible in Greek, , Inspired by the Greek word Kalón — the word Scripture uses when “God saw that it was good” — we unite goodness and beauty as one divine identity.
At the Feminine Genius Academy, we help women realize their worth and true beauty — clothed in strength and dignity.
Feminine Genius Academy
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